ABM Account Scoring
Score, Segment, and Prioritize High-Intent Accounts Instantly. Automatically score and categorize target accounts based on their LinkedIn ad engagements and CRM events. Focus your sales efforts on companies that are most likely to convert - without building manual scoring models in your CRM.
Eliminate Manual Scoring
ZenABM assigns engagement-based scores to your accounts and segments them into ABM funnel stages (aware, interested, selecting, customer). No more manual scoring models or complex CRM workflows.
Track Company Engagement Trends Over Time
See which accounts are gaining momentum with total vs current engagement score (engagement score for any selected timeframe). Monitor how accounts interact with your campaigns over time, helping you prioritize high-intent companies at the right time.
Push Account Scores to Your CRM
Automatically sync account scores as company properties in your CRM. Trigger personalized outreach sequences and automate follow-ups based on engagement levels.
Identify Sales-Ready Accounts Instantly - right in your CRM
Get your sales team focused on hot leads. Identify the top engaged companies and ensure your BDRs and AEs target accounts that are actively researching your solution - knowing what it is based on intent.
