ABM Budget Calculator
Calculate how much you should be spending on your LinkedIn ABM campaigns per month to achieve your revenue goals.
LinkedIn Ads Budget
$0
Monthly Budget
$0
Target Accounts
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Campaign Parameters
Your revenue goal for this campaign
Average value of each customer contract
% of leads that qualify
% of qualified leads that close
Average cost per click on LinkedIn Ad Campaign
The percentage of visitors who complete your desired action (form fill, demo request, etc.)
The percentage of LinkedIn ad clicks that successfully reach your landing page
Campaign Metrics
Deals Needed
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Number of deals to hit revenue target
Target Conversions
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Demos/conversions needed to hit target
Expected ROAS
0x
Return on Ad Spend
Pipeline per $
$0
Pipeline generated per dollar spent
Total Clicks Needed
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Total clicks required for your campaign
Cost per Account
$0
Average spend per account targeted
Ready to try ZenABM for your ABM campaigns?
FAQs About ABM Budgeting
What to Keep in Mind When Running ABM Campaigns on LinkedIn
Smart Practices That Drive Results
- Build targeted account list and assign realistic budgets based on potential deal size.
- Personalize ads based on industry, role, persona, usecase and where the account is in the buying journey.
- Use retargeting to continue the conversation with engaged accounts.
- Connect your LinkedIn campaigns with your CRM for full-funnel visibility.
- Track engagement signals like ad views and clicks by company to identify intent.
Common Mistakes to Avoid
- Allocate budget without clear objectives tied to pipeline or revenue.
- Ignore measurement and analytics tools that connect ad performance to account activity.
- Rely solely on clicks or conversions instead of account-level engagement.
- Let campaigns run without refreshing ad creatives or offers.
- Direct all traffic to a single generic landing page that doesn't match account segments.
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